Strategy · Transformation · Innovation

Turning complexity into practical change.

A management consultant's perspective shaped by strategy, digital transformation, customer experience, innovation — and the people who make change happen.

Munich · Germany · International experience

Explore the work → Get in touch →

Sofija Dēringa · Munich

01 / The intersection

Where different disciplines meet.

Strategy Direction

Transformation Change

Experience People & users

Innovation What's next

02 / About

A consulting background with a broader perspective.

Good consulting is not only about finding the answer. It is about making the answer useful.

With 6+ years of management consulting experience, Sofija has worked across public safety, education, banking, oil & gas, fashion, retail and communications.

At EY, her work included process improvement, digital transformation, customer experience, research and stakeholder engagement. At Civitta, she coordinated European entrepreneurship programmes and worked with SEB Bank on SME growth programmes.

Her more recent experience in Munich has added hands-on operational perspective at Kaufland and continued teaching and mentoring through ReDI School.

The result is a profile that connects strategic thinking with implementation, user perspective and communication — without being limited to one sector or one discipline.

03 / Impact

A few numbers behind the experience.

10×

Growth strategy

Four programmes designed and delivered in support of SEB Bank's 10x growth strategy for SME clients.

40%

Administrative burden

Reduction achieved through a public-sector digital transformation initiative.

30+

Professionals mentored

People supported through digital career, UX and career mentoring.

04 / Selected work

Five projects. Five different angles.

A closer look at the kinds of problems Sofija has worked on — and the consulting skills behind them.

How do you help SMEs grow when growth means something different to every business?

SEB · SME Growth Programmes. Designed and delivered four growth programmes with experts, workshops and mentoring across corporate strategy, marketing, UX, supply chain and financial management. The programmes supported SEB Bank's 10x growth strategy for SME clients.

Strategy Growth Programme Design UX

Consulting lens Problem structuring · Facilitation · Stakeholders · Delivery

What changes when a public service needs to become more digital?

Public Sector · Digital Transformation. Led digital transformation work for the fire and rescue service in collaboration with the Ministry of the Interior, focusing on process improvement and implementation. Administrative burden was reduced by 40%.

Transformation Process Public Sector

Consulting lens Problem solving · Process · Digital · Impact

How can entrepreneurship become a cross-border learning experience?

Civitta · European Entrepreneurship. Coordinated Erasmus for Young Entrepreneurs and knowledge exchange programmes across European countries, connecting entrepreneurs, organizations and experienced business leaders.

Programme Management Entrepreneurship Europe

Consulting lens Coordination · Research · Growth · Collaboration

What does user-centred thinking look like when the “user” is a job seeker?

ReDI · Digital Careers & UX. Teaches UX research foundations and digital career skills while coaching professionals on CVs, interviews, job-search strategy, networking and LinkedIn branding.

UX Research Coaching Facilitation

Consulting lens User focus · Communication · Facilitation

How do you coordinate a complex experience with many moving parts?

TEDxTUM · Experience Coordination. Led experience coordination across programme, partnerships and operations, supporting logistics, programme flow and speaker relationships, including onboarding 10+ new speaker candidates.

Experience Operations Leadership

Consulting lens Delivery · Alignment · Stakeholders

05 / How I think

A simple approach to complex problems.

Understand

Clarify context, users, constraints and what success should look like.

Structure

Turn ambiguity into a clear problem statement, hypotheses and workstreams.

Align

Bring stakeholders together, test assumptions and create shared ownership.

Deliver

Translate recommendations into practical actions and measurable improvement.

06 / Perspective

Ideas worth exploring.

Short perspectives inspired by consulting, transformation, UX and frontline experience. Starting points for conversation rather than a formal blog.

Strategy × Execution

Why good strategies can get lost between the slide and the real world.

The distance between recommendation and implementation is where processes, incentives and people start to matter.

A perspective →

UX × Consulting

What consultants can learn from asking better user questions.

Understanding what people actually do can be as valuable as understanding what a process is supposed to do.

A perspective →

Customer Experience

What frontline operations can teach us about customer experience.

The customer journey often looks different when you see it from the side of the person delivering it.

A perspective →

Change × People

Transformation becomes real when people understand their part in it.

Clarity, communication and ownership can be just as important as the solution itself.

A perspective →

07 / Experience

A path across consulting, business & people.

2025 — Present
Munich

Retail Operations & Customer Experience

Kaufland Deutschland

Support checkout, self-checkout and customer service operations.
Coordinate daily operations, service quality, cash management and administrative processes.
Analyse operational data and identify opportunities to improve efficiency and customer experience.

2024 — Present
Munich

Digital Career & UX Design Educator · Career Mentor

ReDI School of Digital Integration

Teach digital career and UX foundations.
Coach professionals on CVs, interviews, networking, LinkedIn branding and job-search strategy.
Teach user research methods including competitor analysis, personas and journey mapping.

2025
Munich

Team Lead · Experience Coordination

TEDxTUM

Led event experience planning and execution across programme, partnerships and operations.
Supported speaker and partner relationships and coordinated programme flow.

2020 — 2022
Latvia & EU

Senior Management Consultant

Consulting across process improvement, digital transformation and customer experience.
Worked with C-suite and operational teams and conducted research to enhance user journeys.

2018 — 2020
Latvia & EU

Senior Management Consultant

Civitta

Coordinated Erasmus for Young Entrepreneurs and European knowledge exchange programmes.
Worked with SEB Bank on a 3-month SME Growth Programme.

2016 — 2018
Riga

Communications Executive

Latvian Sports Federations Council

Led PR campaigns around dual careers in sport, winter sports and student-athlete scholarships.

2014
Sydney

Communications Specialist

Verve PR

Led research, communications strategy, media monitoring, competitor analysis and client events for international clients.

08 / Beyond the CV

The experiences that add another layer.

Teaching & mentoring

ReDI School combines digital education with career coaching and UX teaching — strengthening the ability to explain complex topics, facilitate learning and support people through change.

Community & experience

TEDxTUM provided hands-on experience coordinating people, programme, operations, speakers, partners and community formats.

International collaboration

Civitta connected entrepreneurs and organizations across Europe through entrepreneurship and knowledge exchange programmes.

Continuous learning

Additional learning includes responsible innovation, data ethics and AI, branding and German language development.

09 / Education

Business, communication & management.

MBA · Business Administration & Management

University of the Arts London · 2015–2018

Master’s Degree · Business / Corporate Communications

The Hague University of Applied Sciences · 2013–2014

10 / Languages

International by experience.

English Full professional

German Professional working

Latvian Native or bilingual

11 / Contact

Curious where the next conversation leads?

Open to conversations, ideas and collaborations around strategy, transformation, innovation, customer experience and the practical side of change.

doering.sofija@outlook.com LinkedIn